WE'VE BEEN AROUND

AND WE DO IT BETTER.

We've spent years behind the scenes at the top denim companies in the world. We've gotten down and dirty working on the tech and spec within the most iconic outdoor companies and we got schooled on the trail by those problem-solving founders of yesterday. Basically, we've paid our dues and we've earned our seat at the table.  

We've spent 3 years building Backcountry Denim as the only outdoor company out there making real denim for life on and off the trail.